The result of proper branding and existing online is simple - to make money. It's not simply a logo, website or business card. It's an entire customer experience. It's the way you are perceived and promotes recognition.
The value of a professional online presence itself is measurable:
- expand your reach
- add value to your business
- open 24/7
- gather feedback
- direct sales
The cost of a poor online presence or no presence at all is immeasurable:
- can't be found
- not taken seriously
- visitor frustration
- not utilizing e-commerce
- old or ineffective content
- low-quality images
What your business is, its goals and helping you successfully convey that message to your customers through your website and other marketing materials. Finding ways of automating tasks to save you time and provide better service to your customers.
Consistent graphic and print design solutions not only for your website, but brochures, menus, business cards, signage and banners as well. Assistance with domain name and email address setup, providing an official online presence that is professional and trustworthy.
Looking good is important, but usability is critical. A user-friendly website increases your chances of success and revenue for your business. Your presence should be mobile-friendly and its information must be accurate and well-organized. Overdone animations and excessive bells and whistles will degrade the speed of a site and frustrate visitors. Visitors may leave a site before it's even loaded. A contrasting color scheme between the background and content is also vital. Content must be legible and easy to read.
Often confused with web design, development consists of the behind-the-scenes workings that can turn a static website into a smarter, dynamic application. Custom programming and database connectivity offer endless opportunities catered to your specific needs. Content management, advanced social media integration, data import/retrieval/reporting, registration/membership, and login-protected areas for members or employees are just a few examples.
Can your product or service be sold directly online? Perhaps you simply need to process payments before or after a product or service has been delivered. Is your inventory managed in fancy desktop software, a simple Excel spreadsheet or neither? Whether you need a custom solution to work with your bank, third-party integration such as PayPal, you can earn while you sleep with an online store.
Does your marketing material lack clear, high-quality images? Do they need retouching? Can you utilize audio and video to help get your message across? Armed with a professional DSLR camera and various lenses, I also offer above-average photography, basic HD video and audio/video editing solutions. Combined with advanced Flash skills, I can offer animated presentations that are much more engaging than the typical mind-numbing ones typically created in PowerPoint.
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